If you think it will be quicker and cheaper just to write a blog and hope it’ll gain some traction, STOP! Let’s talk how to use video to amplify ‘how to’ content without busting your budget.

Your moment in the spotlight is here. Now what? Be clear with yourself and show’s PR team what you’re willing and able to do to support show promo before, during and after it has aired. Tie this firmly to how you want to be perceived and what you’re aiming to achieve.

Whether you’re a Pilates instructor, a coffee shop or a conference centre, there are some salient marketing mistakes to avoid that we can all learn from political campaigning.

If you’re teetering on the PR brink but can’t translate your reach from your outcomes, read on. We’re about as far from Edina and Patsy as you can get (although we don’t mind the odd sip of Bolly!) and the results are better too.

It’s a chicken and egg scenario - you need holiday homes to attract guests, you need guests to fill holiday homes, yet holidaymakers and holiday home owners are often the same people. Don’t ya know…

More than 12 million people in the UK will have an extra member of the family by the end of the year. Usually s/he is called Echo. Sometimes it’s Alexa, Google Home, or Siri. How will voice search impact home life and work life for you?

It’s always a thrill for us PR nerds to land great coverage in the perfect publication, but is PR for holiday cottage owners worth it?

Timma and I have been learning how to Snapchat. Most importantly, we’ve flipped our thinking on how and why Snapchat could feature in your communications strategy. Learn with us…

Don’t scoff! Yes, storytelling is an over-used, jargon marketing term. But, if you go back to basics, storytelling is about beginnings, middles and endings. It’s the pivotal element in your brand and in your marketing.

Coconut PR recently took on a client’s pre-existing Pinterest page and did just that. All it took was an SEO-minded approach, a sideways look at the audience, and short, regular stints of activity.

Guest review websites are one element of your marketing communications, but they’re a vital tool in new business acquisition for restaurateurs and hoteliers. Whether you seek business travellers, midweek leisure breaks, wedding enquiries or more bums on seats for dinner, it’s easier than you think once you’ve got your head around it and regular allocate time to it.

To celebrate the evolution of B&B accommodation and its place in the national psyche of domestic holidays, we bring you 5 quick B&B marketing tips to coincide with National B&B Week.

PR and press coverage doesn’t stop when the feature appears. Does it…?

Just because we can all write, can  doesn’t mean our words communicate effectively. And in business, the right communication translates directly to clients and sales. Express those words badly, however, and you’re faced with a completely different scenario – little or no business caused by common copywriting mistakes.

If your business provides a service to a paying customer, smile. Service with a smile seems to be a dying art in the UK. You won’t let that happen within your business, will you…?

Your readers are your business. It simply makes sense to hire a professional copywriter to craft the words. But in case you’re not quite convinced, here are eight reasons why you need to hire a professional copywriter.