Making marketing easy for founders
Established in 2015, Coconut is a little company with start-up, scale-up and big brand experience.
Hi, I’m Kate 👋
As a director of comms at one of the world’s household brands, I was responsible for what was said, where, when, why, how and by whom across product and marketing, internally and externally.
So, you see, I’m really rather passionate about taking an integrated approach to communicating with your customers and talking their language.
I’ve worked in comms, marketing and PR since 2003, mostly in travel and hospitality, invariably with a tech element, and almost always with founders (and ‘exiters’).
I’ve supported the growth of tech businesses and SaaS products in the travel industry, property managers and holiday rental companies, country house hotels and wedding venues, tour operators, boating holiday providers, and gastro pubs.
My services include marketing strategy and communication consultancy, PR coaching, content strategy and planning, brand storytelling, email marketing, and marketing team mentoring.
How do I work?
I like to work alongside you (and your team(s) if you have them) as an objective sounding board for your business strategy and marketing mission.
As I listen to your challenges, and play the odd game of devil’s advocate, I steer you on a course of optimisation and success.
I always come at it from a holistic, bigger picture perspective and as such suggest an integrated approach for maximum impact with measurable outcomes.
Jargon? Not really... That means finding ways to reach and interact with your ideal customers wherever they spend their time, whatever they read (not just promoting your business where you want to, sorry), so they’re more inclined to respond and keener to engage.
My communication expertise
I’ve worked with independent family businesses, start-ups and corporate behemoths, helping each to tell their stories through online and offline channels.
Over the years I’ve handled external, internal and digital communications for publishers, travel brands and SaaS products.
My experience in the travel industry and with one of the world’s largest brands in that space led to me being an industry commentator and pundit on travel related issues for BBC TV and radio.
My team
When my workload expands, or I need a little outside perspective too, I bring in others experts. Joanna is a published author with writing experience stretching across destinations and property investment. Lou is a paid ads expert and is always on hand with the latest social know-how for me and my clients.
Why Coconut?
Why should you hire me?
Don't hire me. Work with me. Marketing, communications, public relations are an integral part of your business and your brand reputation. Please don’t stick any of them, or me, in the out field. The best results come when I act as an extension of your business (without the pension and PAYE hassle).
Why are we called Coconut?
The name Coconut Comms was inspired by a coconut shy at a village fete one beautiful English summer's day (I’m a Brit BTW) when my then 3-year-old won one to bring home.
Fact: the word coconut is used to describe the whole and the individual parts of the fruit. All parts of the coconut have a use in everyday life.
So what? Marketing and communication ought to be a versatile and holistic factor in your business and I will bring an agile and broad perspective to your challenge, even if you just want my support on a slice or two to begin with.
About me
With 8 years' hospitality experience under my belt managing restaurants and leading front of house teams, I’m a sucker for fabulous food, great wines and tasty restaurant clients!
Despite intense periods of apparent specialisation over the years (music, PR, rowing, travel industry, vacation rentals, parenting) I’m a generalist through and through.
And most importantly: I’m a mum, a wife, and I love the seaside.
Need to grow your business?
Public relations, marketing and communications are pivotal to business growth.
Is your snazzy new product not selling itself? Has your footfall dropped off? Are repeat customers down? Are reviews taking a dive?
Think you need marketing support for your business, but unsure?