⚡️ National Storytelling Week may well have been created to support literacy development and enthusiasm in educational settings, but every business has a story to tell too! Storytelling is a vital component of the marketing mix. Don’t be put off if you think the term ‘storytelling’ has become a throwaway marketing jargon term - its fundamentals are invaluable.

In 2021, National Storytelling Week falls from 30 January to 6 February (Saturday to Saturday). Over on my Instagram I’m running a Social Media for Business Storytelling Challenge throughout the week to help businesses find their feet and build their confidence telling stories.

Each day I’m encouraging you to tell a story from a different part of your business. I’ll be joining in too! It’s a great way to surface some of the most inherent details of what you do and why you do it - all the stuff we take as given in our day to day working lives and which are all too easy to forget or assume others know or will find elsewhere.

You can download the challenge here, pin it to your wall or fridge, or save it to your desktop for easy reference.

And if you have a specific question or query that you’d like some more help with, just drop me a line. I'm happy to explain or put something in context for you and your business, so you can get the most out of the challenge.